Leveraging the Media to Amplify the Voice of Nursing and Nurses
There are currently 3.6 million registered nurses in the U.S. advocating on behalf of their patients in hospitals and other health care settings. Yet, a 2018 replication of the 1997 Woodhull Study on Nurses and the Media found nurses to still be underrepresented as sources in health news stories despite their increasing levels of education and expertise. This presentation will discuss the critical importance of nurses having a voice, and the need to articulate messages that convey important information to consumers, decision makers, policy makers, and other relevant stakeholders. In addition, essential elements for crafting powerful messages, along with strategies for delivering those messages utilizing a variety of media avenues, and important considerations when doing so, will be covered.
- Understand the critical need for nurses and nursing to have a voice with regard to advocacy and policy-making
- Understand the essential elements necessary for crafting powerful messages
- Articulate strategies for using social media as a tool for messaging, in addition to defining the rules of engagement with different media sources