Leveraging the Media to Amplify the Voice of Nursing and Nurses

Leveraging the Media to Amplify the Voice of Nursing and Nurses

There are currently 3.6 million registered nurses in the U.S. advocating on behalf of their patients in hospitals and other health care settings. Yet, a 2018 replication of the 1997 Woodhull Study on Nurses and the Media found nurses to still be underrepresented as sources in health news stories despite their increasing levels of education and expertise. This presentation will discuss the critical importance of nurses having a voice, and the need to articulate messages that convey important information to consumers, decision makers, policy makers, and other relevant stakeholders. In addition, essential elements for crafting powerful messages, along with strategies for delivering those messages utilizing a variety of media avenues, and important considerations when doing so, will be covered.

Learning Objectives:

  • Understand the critical need for nurses and nursing to have a voice with regard to advocacy and policy-making
  • Understand the essential elements necessary for crafting powerful messages
  • Articulate strategies for using social media as a tool for messaging, in addition to defining the rules of engagement with different media sources


Pamela R. Jeffries, PhD, RN, FAAN, ANEF, FSSH

Pamela R. Jeffries, PhD, RN, FAAN, ANEF, Professor and Dean of George Washington University School of Nursing, is internationally known for her research and work in nursing, simulation and health care education. Throughout the academic community, she is well regarded for her scholarly contributions to the development of innovative teaching strategies, experiential learning techniques, new pedagogies and the delivery of content using technology. As the principle investigator on grants funded by federal and state agencies and numerous national organizations, including the National League for Nursing (NLN) and the National Council of State Boards of Nursing, she has provided leadership and mentorship on ground-breaking projects impacting both nursing practice and education. With the NLN, Dr. Jeffries developed the major contribution to simulation scholarship, the framework and monograph now known as the NLN Jeffries Simulation Theory. She is a sought-after keynote speaker and delivers nationally and internationally presentations on nursing leadership and her research. Throughout her career, she has shared her expertise in clinical education, simulations and other emerging technologies as a consultant to health care organizations, corporations and publishers. Her numerous publications cover a wide-range of topics pertinent to nursing education, clinical simulations and health care policy.